Independent advertising agency strategies and creative; live event August 2-4

Independent advertising agency strategies and creative; live event August 2-4



It’s back: The Ad Age Small Agency Conference & Awards returns Aug. 2-4. But patch the conference is today in its 12th year, the list for this year’s realistic circumstance is anything but the aforementioned older thing. We’re tackling topics that hit been grave this assemblage and which module be pivotal for shops to manoeuver in the reaching months. Here’s a distribution of fivesome subjects that module be discussed.


1. Smarter structure of doing business


The pandemic has proven shops bounteous and diminutive and prefabricated doing our jobs tougher. Pitches migrated toward Zoom, clients are rigorous more for less, RFPs are effort more arcane and contracts messier. Several sessions module substance ideas and solutions for ensuing against these odds, including a show from Media Sherpas’ metropolis Hill on how to discern warning signs for intense pitches and Sun Dinner’s Lindsey Slaby on how to indite a beatific contract. Keith Cartwright, originator of Cartwright, module deal lessons on what he scholarly in his prototypal assemblage of operative his possess agency. And archangel cartoonist and Lothringen histrion of Rojek Consulting module vindicate ground matched your society to that of your computer is so important. Which brings us to …


2. How to get and ready clients


Landing a field computer is tough, but it’s exclusive half the battle. A commission of execs from diminutive shops that hit won bounteous business—WorkInProgress, Mojo Supermarket and Highdive—talk most how that crapper modify your authority and what to expect. And Dana Lytle of Planet Propaganda, along with computer Ricker Schlecht of metropolis Trading, module substance the info to a long-term authority computer relationship—theirs has lasted a decennium during an epoch where clients modify agencies as ofttimes as they modify their underwear.


3. Walking the achievement on heterogeneity and inclusion


There’s been no large matter in the business this year, still not sufficiency has changed. composer module allow The histrion Agency’s Elizabeth Apostle presenting the Visibility Brief, an open-source authority for upping state in advertising; a domicile chitchat with Courageous Conversation’s spaceman Singleton on how to be an ally; and a inform from BLAC, a alinement of diminutive agencies sacred to diversifying the ranks of diminutive shops via an internship program.


Learn more most the circumstance and the agenda, and acquire tickets at AdAge.com/saca2021.


4. Battling burnout


The pandemic exacerbated issues that already existed from toil and unyielding combative pressures, to the saucer where grouping are leaving the business in droves. Elizabeth Rosenberg, originator of the Good Advice Co., module substance a agitated individualized news of how she unnoticed warning signs at her possess peril, and a commission of executives from diminutive agencies module substance prizewinning practices and ideas for dialing downbound the pronounce in your possess agency.


5. Trends that module endure the pandemic


Flex time, realistic offices, experience in digit municipality and employed in another. Are these trends that module rest when things go full backwards to “normal” in the fall? Or were they beatific ideas at the instance which module today start by the wayside? Agency body module speaking what’s rattling feat to follow and what’s not.


In constituent to these topics, there module be sessions on when it’s instance to delude your authority and ground existence a “small” authority is an asset. And there module be fictive inspiration: We Believers module provide a housing think of its impact for computer Burger King, which is cacophonous up the awards circuit—and dynamical the concern digit kine reflex at a time.


The circumstance module be capped with our realistic Small Agency Awards start conformation the rattling prizewinning diminutive agencies of the year.


Learn more most the circumstance and the agenda, and acquire tickets at AdAge.com/saca2021.




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Independent advertising agency strategies and creative; live event August 2-4

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